New Online Betting Sites

Updated for August 2017

On the hunt for a new betting site? Our team are constantly reviewing the market for the best new online bookies offering the most favourable odds and barnstorming bonuses. New bookmakers are entering the market all the time, and the great thing about this is that they have to do something pretty special to build up their customer base and reputation. That often means generous bonuses, fantastic mobile betting support, special promotions and super fast payments. Check out our pick of the best new entrants to the market.

UK's Best New Betting Sites - August 2017

ALL BOOKMAKERS ARE:  UK LICENCED  EXPERTLY REVIEWED   MOBILE FRIENDLY

  • RANK
  • BETTING SITE
  • USER RATING
  • SIGN-UP BONUS
  • BADGE
  • KEY FEATURES
  • VISIT AND SIGN UP
  • Bet on Brazil

    1

    155 user ratings

    Expert Review

    100% up to
    £100 Bonus

    More info
    New customers only

    Make a minimum deposit of £10 adding your Promotional Code:BRAZIL where prompted to do so on the deposit page. On successfully making a deposit, you will receive bonus funds equal to your deposit up to a maximum amount of £50.

    Wagering and terms apply

    Claim Bonus
    Editor's <br> Choice
    Editor's <br> Choice

    Editor's
    Choice

    100% up to
    £100 Bonus

    Correct Score Bet Refunds
    Brazil's Happy Hour
    £20 Free Bets Every Week
  • Sunbets

    2

    101 user ratings

    Expert Review

    Bet £5 Get £10 Free

    More info
    New customers only

    To access this free bet, all you need to do is register for a Sun Bets account and place a minimum £5 sportsbook bet, then a FREE £10 bet will appear in your account within 48 hours

    Offer is only available once to new customers who sign-up using valid promo code G10

    Wagering and terms apply

    Claim Bonus
    Excellent <br> Mobile Betting
    Excellent <br> Mobile Betting

    Excellent
    Mobile Betting

    Bet £5 Get £10 Free

    £10 Free Bet
    Non Runner Money Back
    In-Play Betting
  • Grosvenor

    3

    100 user ratings

    Expert Review

    £20 Bonus
    Only 5x Wagering!

    More info
    New customers only

    The bonus should be awarded instantly but no later than 72 hours after a successful deposit of £20 or more. To withdraw a bonus and associated winnings, players must wager a total of five (5) times the bonus amount, e.g. £20 x = £100

    Customers have 30 days to meet the wagering requirements from the date of first deposit.

    Wagering and terms apply

    Claim Bonus
    Brand New <br> Bookie
    Brand New <br> Bookie

    Brand New
    Bookie

    £20 Bonus
    Only 5x Wagering!

    Fantastic on Mobile
    Sports/Casino dual wallet
    Live In-Play Betting
  • 10Bet

    4

    123 user ratings

    Expert Review

    USE CODE: FD200

    Up to £200
    On your First Deposit

    More info
    This offer is valid until 31 December 2017 11:59 GMT

    To be eligible for this promotion, players must input FD200 in the 'Bonus Code' field when making a qualifying deposit into their Sports Cash Account

    Wagering and terms apply

    Claim Bonus
    Highly <br> Trusted
    Highly <br> Trusted

    Highly
    Trusted

    USE CODE: FD200

    Up to £200
    On your First Deposit

    60k Monthly Sports Events!
    £5 Minimum Deposit
    PayPal Deposit/Withdraw
  • Genting

    5

    111 user ratings

    Expert Review

    £10 First Bet Insurance

    More info
    New customers only

    Free bets will be credited to your account within 24 hours of your Qualifying Bet settling and expire if not used within 14 days. Free bets must be wagered in full on a selection with odds (or a multiple with combined odds) no greater than 4/1 (5.0).

    Wagering and terms apply

    Claim Bonus
    Popular <br> This Week
    Popular <br> This Week

    Popular
    This Week

    £10 First Bet Insurance

    Free First Bet Promotions
    BOG on UK Races
    Footy Multiple Insurance
  • BetBright

    6

    134 user ratings

    Expert Review

    Up to £100
    Free Bet

    More info
    Offer available to new customers

    Your first bet must be placed on a selection(s) with single/cumulative odds greater than 1.66 If your first bet of £10 or more loses you will get a refund of 50% of your stake back as a free bet up to a maximum of £100.

    Free bet stake is not returned in winnings

    Wagering and terms apply

    Claim Bonus
    Award Winning <br> Bookmaker
    Award Winning <br> Bookmaker

    Award Winning
    Bookmaker

    Up to £100
    Free Bet

    Risk Free ACCA Leg
    In-Depth Betting Previews
    £10 Minimum Deposit
  • 21Bet

    7

    114 user ratings

    Expert Review

    £10 Free Bet
    Every Week

    More info
    New customers only

    Place 5 bets of £10 or higher to get a £10 Free Bet! Place 10 bets every week after and continue to receive a free bet each week.

    Wagering and terms apply

    Claim Bonus
    Brand New <br> Bookie
    Brand New <br> Bookie

    Brand New
    Bookie

    £10 Free Bet
    Every Week

    ITV4 Money Back Offer
    Enhanced Odds Promos
    Bet on the Premier League!
  • 888 Sport

    8

    102 user ratings

    Expert Review

    Triple The Odds On
    Your First Bet

    More info
    New customers only

    £10 minimum deposit required. Extra winnings will be paid in FREE BETS and added within 72 hrs of qualifying bet settlement.

    Free bets expire 7 days after credit

    Wagering and terms apply

    Claim Bonus
    Highly <br> Trusted
    Highly <br> Trusted

    Highly
    Trusted

    Triple The Odds On
    Your First Bet

    £10 Minimum Deposit
    PayPal Payment Option
    Enhanced Odds Specials
  • Bet at Home

    9

    113 user ratings

    Expert Review

    Up to £20
    Sports Bonus

    More info

    New customers only

    The bonus offer is only valid for bet-at-home.com customers, who registered at bet-at-home.com after 17.08.2015 (00:00 GMT+2) and have not yet transferred money to their betting account.

    Wagering and terms apply

    Claim Bonus
    Excellent <br> Mobile Betting
    Excellent <br> Mobile Betting

    Excellent
    Mobile Betting

    Up to £20
    Sports Bonus

    Virtual Dog Racing
    Last Minute Bets
    Free First Bet Promotions
  • Viks

    10

    97 user ratings

    Expert Review

    Sportsbook
    Unlimited Betting

    More info
    Enjoy unlimited betting 24/7

    VIKS offers hundreds of different sports and thousands of live events every month.

    Wagering and terms apply

    Claim Bonus
    Brand New <br> Bookie
    Brand New <br> Bookie

    Brand New
    Bookie

    Sportsbook
    Unlimited Betting

    Thousands of Live Events
    24/7 Unlimited Betting
    Bet on the Premier League!
  • Bwin

    11

    99 user ratings

    Expert Review

    £20 First
    Deposit Bonus

    More info
    100% matched first deposit bonus up to £20

    Register and deposit £10 or more. Rollover your deposit and Bonus 5 times at odds of 1.70 or above.

    Wagering and terms apply

    Claim Bonus
    Highly <br> Trusted
    Highly <br> Trusted

    Highly
    Trusted

    £20 First
    Deposit Bonus

    Mobile App Streaming
    Live Betting & Casino
    'Acca Madness' Promo

Beginner’s Guide to Joining a New Bookie

So how do you separate a good new bookie from a bad one? Well, you don’t need to: just let TopRatedBetting do all the legwork. We scout around all the new boys and carry out our rigorous assessment of their offering. If they make the grade, they earn pride of place in our comparison table above.


New Bookie, Big Bonus
There are so many boxes that need to be ticked before a bookie can become TopRatedBetting approved, and in amongst these is the generosity of their welcome offer. This is important for newcomers to betting, so only accept healthy bonuses that reward your loyalty and have minimal hoops to jump through.


Totally Legit
A new bookie can secure their licence from the UK Gambling Commission, but that doesn’t always mean they can be trusted. Some offer awful customer service or take ages to pay out on winning bets; read our no-holds barred reviews before signing up so that you can sleep easy knowing your choice was the right one.


All the Right Features
Any bookmaker worth its salt – new or old – puts the needs of their customers first. This means offering a range of additional features that are of use: that could be Cash Out, bet editing, live streaming, stats and previews….basically anything that you can use to maximise your enjoyment of betting.


New Betting Sites: Your Questions Answered

New bookies need customers, and customers need great bonuses and promotions. It's a happy marriage, so you should have no fear in signing up for a newbie to the industry as opposed to one of the betting heavyweights that you may already know. 

Q: What Do You Class as a New Bookie?

A: Any bookie that has appeared within the last year or so. Any of the modern breed of bookmakers that you might not have heard of yet, or not been tempted into joining, until they have been recommended by a trusted source like TopRatedBetting. We are continuously looking out for new bookies entering the market, so watch this space.


Q: Can New Bookies Be Trusted?

A: That's the aim of TopRatedBetting – to find out before you part with your hard-earned cash! The answer, in most cases, is yes, because all new bookies have to pass the necessary tests and procedures of the UK Gambling Commission. They have become even more strict in the past few years, which is good news for punters.


Q: Why Do New Bookies Offer Such Generous Bonuses?

A: Because that is the only way they can build their customer base. Think of it as a carrot to get you to sign up, and then if the bookie is good enough then you will stick around after you have used your bonus. The great thing about it is that you, the customer, have all the power!


Q: Does it Take Ages to Sign Up with a New Bookie?

A: No, not really. This process has been streamlined so that all you have to do is enter some basic information about yourself and you'll soon be betting. You may have to send some photographic ID as well, but that's easy enough. Just scan it or take a photo on your phone or webcam and the job is done.


Q: Why Don't I Just Sign Up With One of the Older Bookies?

A: You could do that, and we wouldn't necessarily put you off because there are some outstanding established firms out there. But what we must stress is just how good the bonuses and promos offered by the latest betting sites are, and in the vast number of cases these are far more generous to you. Whether you want to add some free cash to your balance, or use some free bets to get your betting career started, it is always a good idea to give new bookies a try.